Luiz Carlos Trabuco Cappi has spent his entire career with Bradesco and has become a key resource in their success. Beginning in 1969 as a clerk, he has spent considerable time learning Bradesco’s business from top to bottom. With his wide range of experience, his name naturally was bandied about when talk turned to the CEO position. Many high-ranking executives, both within and without Bradesco, spoke favorably regarding Trabuco as he is known in the banking community.
Luiz Carlos Trabuco Cappi started his career by gaining valuable experience as a clerk in his hometown of Marília where he was born in 1951. Beginning in 1969, he spent two years there learning about the business. This was also the first branch to open with Bradesco’s founding. He next transferred to São Paulo, where he continued to grow and develop as a banker.
The educational path pursued by Luiz Carlos Trabuco Cappi was somewhat unique in the world of finance. Most high-level executives who work at banks have an educational background in Business and Finance. Trabuco successfully graduated from the University of São Paulo from the Faculty of Philosophy, Science, and Letters. Nevertheless, he has demonstrated a tremendous grasp of banking and financial principles.
The wide range of experience that Trabuco has gained while working at Bradesco, was accomplished in several major areas within the bank’s divisions. He has spent considerable time learning Marketing, Pensions, and Insurance to name some of the most important ones.
While Trabuco was leading the marketing division of Bradesco, he successfully initiated a major reform regarding publicity. He opened up Bradesco to relations with the financial media and in so doing heightened Bradesco’s exposure in the public eye. Prior to this watershed event, Bradesco didn’t engage with the media and they have now become more transparent. Trabuco, with this move, demonstrated his understanding of modern banking.
The Insurance division of Bradesco was where Luiz Carlos Trabuco Cappi flourished and came into his own. Twice he was honored as the Insurance Personality of the Year. Revenues grew substantially under the leadership of Trabuco and became a large part of the overall prosperity of Bradesco. They consolidated their leadership in Brazil and in Latin America and the success was instrumental for Trabuco’s consideration as the CEO. Trabuco articulated the importance of insurance in regards to social welfare during his time here and Bradesco enjoyed tremendous growth as a result.
Luiz Carlos Trabuco Cappi became the CEO of Bradesco in accordance with his outstanding work record. 2009 was the year of his promotion and he assumed the role of leadership during turbulent economic times. The Great Recession was then gripping the world and the financial sector was particularly hard hit. Providing a steady hand, Trabuco brought Bradesco through this time of difficulty.
Market leadership has always been an important thing for Bradesco and they are one of the largest, private banks in Brazil. Shortly before Trabuco began his tenure as CEO, they were overtaken as the leader by their rival Itaú Unibanco. Trabuco and Bradesco focused instead on providing outstanding service to the local communities they served and a continued emphasis on organic growth. Trabuco was biding his time and when the time was right, he engineered a massive acquisition.
In 2015 Bradesco purchased the Brazilian branch of HSBC for $5.2 billion in U.S. dollars. With one bold stroke, Luiz Carlos Trabuco Cappi had put Bradesco back in the running for the top spot in Brazilian private banking. The purchase was the equivalent of six years of organic growth and helped Trabuco earn a prestigious award. He was chosen as the Entrepreneur of the Year in 2015 by DINHEIRO. Luiz Carlos Trabuco Cappi has enjoyed a fantastic career with Bradesco.
Find more about Luiz Carlos Trabuco Cappi: https://www.youtube.com/watch?v=2rHJJsoj7XQ