Luiz Carlos Trabuco Cappi Will Step Down As CEO, Move To Chairmanship

The largest bank in Brazil, Grupo Bradesco, has recently announced that there will be major changes at the highest echelons of its corporate management structure.

The bank has said that Luiz Carlos Trabuco Cappi, the current CEO, will step down, replacing outgoing chairman Lazaro Brandao as the head of the board of directors. Although this shakeup probably won’t have a great effect on the overall operations of the bank or the direction in which it is headed, many stakeholders have expressed reservations about the move.

But Brandao, who is now approaching 92 years old and is one of the oldest currently serving chairpersons in the world, has stated that the time has finally come for him to permanently retire. The nonagenarian, inveterate banker has spent his entire career with Bradesco. For the last 75 years, he has dedicated his life to the building of the bank, becoming nearly synonymous in the minds of shareholders with the prosperity that the bank has enjoyed over the last 35 years.

Trabuco Cappi is a key player in the bank as well. After having first come to work at Bradesco in 1969, when he was just 18 years old, Trabuco Cappi has had an impressive career, leaving an indelible mark on the bank and proving that he is a capable leader and agile innovator.

One of the main questions that has been left unanswered is the question of who will replace Trabuco Cappi as CEO. The current CEO has until March of 2018 to make the decision on who he will appoint. Trabuco Cappi has stated that the decision is a serious one and that he will take all the time necessary to make it. In the mean time, he will act both as chairman and as CEO, the first time a single person has occupied both positions at the bank since 1999, when Lazaro Brandao stepped down as CEO after having held both offices since 1990.

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Who will be the next CEO of Bradesco?

The question on everyone’s mind is who the next CEO of Bradesco will be. At first, there were rumors swirling around that Trabuco Cappi was looking to recruit the next CEO from outside the firm. This was given added credence by Trabuco Cappi’s own statements and actions. He has become widely known as an objective, performance-based promoter. And he had even been personally responsible for founding a school of executive management that was specifically designed to increase the pool of managerial prospects within Brazil.

But Trabuco Cappi quickly put these rumors to rest. He came out and explicitly stated that he will not be departing from the traditions of the company and will instead be promoting the next CEO from among the ranks of the currently existing vice presidents of the firm according to camar.sp.gov.br.

This theoretically gives the possibility of seven viable candidates. But those close to the process acknowledge that it is unlikely that Trabuco Cappi would appoint five of those. This leaves just two candidates that have any real chance of acceding to the level of CEO.

The first is Alexandre Gluher. The 58 year old chief risk officer for the bank has been with Bradesco for nearly his entire career. He has been responsible for guiding the firm through the difficult times of the early 2000s and was instrumental in the acquisition of HSBC Brazil.

On the other hand, Mauricio Minas, the 57 year old chief technology officer, has been named by many as being the far-away favorite to be appointed. The tech-savvy executive was personally responsible for the design and implementation of the wildly successful Next online banking platform.

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Luiz Carlos Trabuco Cappi And Bradesco Prosper Together

Luiz Carlos Trabuco Cappi has spent his entire career with Bradesco and has become a key resource in their success. Beginning in 1969 as a clerk, he has spent considerable time learning Bradesco’s business from top to bottom. With his wide range of experience, his name naturally was bandied about when talk turned to the CEO position. Many high-ranking executives, both within and without Bradesco, spoke favorably regarding Trabuco as he is known in the banking community.

Luiz Carlos Trabuco Cappi started his career by gaining valuable experience as a clerk in his hometown of Marília where he was born in 1951. Beginning in 1969, he spent two years there learning about the business. This was also the first branch to open with Bradesco’s founding. He next transferred to São Paulo, where he continued to grow and develop as a banker.

The educational path pursued by Luiz Carlos Trabuco Cappi was somewhat unique in the world of finance. Most high-level executives who work at banks have an educational background in Business and Finance. Trabuco successfully graduated from the University of São Paulo from the Faculty of Philosophy, Science, and Letters. Nevertheless, he has demonstrated a tremendous grasp of banking and financial principles.

The wide range of experience that Trabuco has gained while working at Bradesco, was accomplished in several major areas within the bank’s divisions. He has spent considerable time learning Marketing, Pensions, and Insurance to name some of the most important ones.

While Trabuco was leading the marketing division of Bradesco, he successfully initiated a major reform regarding publicity. He opened up Bradesco to relations with the financial media and in so doing heightened Bradesco’s exposure in the public eye. Prior to this watershed event, Bradesco didn’t engage with the media and they have now become more transparent. Trabuco, with this move, demonstrated his understanding of modern banking.

The Insurance division of Bradesco was where Luiz Carlos Trabuco Cappi flourished and came into his own. Twice he was honored as the Insurance Personality of the Year. Revenues grew substantially under the leadership of Trabuco and became a large part of the overall prosperity of Bradesco. They consolidated their leadership in Brazil and in Latin America and the success was instrumental for Trabuco’s consideration as the CEO. Trabuco articulated the importance of insurance in regards to social welfare during his time here and Bradesco enjoyed tremendous growth as a result.

Luiz Carlos Trabuco Cappi became the CEO of Bradesco in accordance with his outstanding work record. 2009 was the year of his promotion and he assumed the role of leadership during turbulent economic times. The Great Recession was then gripping the world and the financial sector was particularly hard hit. Providing a steady hand, Trabuco brought Bradesco through this time of difficulty.

Market leadership has always been an important thing for Bradesco and they are one of the largest, private banks in Brazil. Shortly before Trabuco began his tenure as CEO, they were overtaken as the leader by their rival Itaú Unibanco. Trabuco and Bradesco focused instead on providing outstanding service to the local communities they served and a continued emphasis on organic growth. Trabuco was biding his time and when the time was right, he engineered a massive acquisition.

In 2015 Bradesco purchased the Brazilian branch of HSBC for $5.2 billion in U.S. dollars. With one bold stroke, Luiz Carlos Trabuco Cappi had put Bradesco back in the running for the top spot in Brazilian private banking. The purchase was the equivalent of six years of organic growth and helped Trabuco earn a prestigious award. He was chosen as the Entrepreneur of the Year in 2015 by DINHEIRO. Luiz Carlos Trabuco Cappi has enjoyed a fantastic career with Bradesco.

Find more about Luiz Carlos Trabuco Cappi: https://www.youtube.com/watch?v=2rHJJsoj7XQ